iPod Shuffle; Podcasting

Take a look at iPod's latest offering..

http://www.internetnews.com/storage/article.php/3459051

i din know Apple came out with a new product til I saw an interview with Mr Sim of Creative on Channelnewsasia last nite. Mr Sim commented that he was disappointed with Apple for not raising to the challenge.. as iPod Shuffle was infact what Creative had offered 4 or 5 generations ago!!!
Essentially iPod shuffle is a no-frail, cheap alternative to the awesome, "gadget-of-the-moment" iPod. It doesnt even come with wit LCD screen to display song details.

I was even more amazed when Mr Sim mentioned that he has not even started on his aggressive advertising move. His budget of US $1mil is still very much intact..
Right now he is waitin for more creative products to be ready for production before he will start his massive publicity effort in an attempt to capture the lucrative MP3 market.

Podcastin is indeed a brand new terminology to me!
(Prob also because I dun own an iPod so i'm not aware of the possibility with an iPod)
Broadcasting made avail online for million others to download?!??
With the capacity of 40GB, one can easily store an hour's worth of story, commentary, news, sports, whatever!!
Just imagine.. you wont have to buy books anymore.
Just download the entire spoken story and listen to the story whilst on the bus/train/taxi!!
(saves time.. especially for slow readers like me!!)
Mayb even lectures can be recorded and made available for listening.. especially useful for subjects where principles, reasonings and understanding are more important, such as Economics or humanities.
there may be a big market for this area.. untapped til date!!

I wonder if any of you have any opinion on such an idea??!
Audio cinema on the move.. without the visual. How will you like it??

cheers